Swallow is a no-code pricing platform built for insurance and financial products. It gives actuaries, pricing teams, and product owners full control to design, test, and launch insurance pricing models, without waiting on developers or long IT release cycles
Swallow is designed for anyone who owns pricing: actuaries, underwriters, pricing managers, and product leaders. Developers benefit too, with clean APIs and integrations that make pricing easy to plug into existing systems
Swallow is trusted by both fast-growing insurers and large established players. Our biggest customer serves more than three million quotes every month through Swallow, and our largest client generates over one billion dollars in annual revenue. The platform is built to perform at this level of scale, giving you confidence that it can handle anything from early-stage growth to global enterprise demand
Many insurers still rely on core systems where pricing changes are slow and complex. Swallow lets you move pricing logic out of those systems and manage it independently. Your legacy platform stays stable, while Swallow handles agile pricing updates, testing, and deployment. This means you get modern flexibility without the cost and disruption of a full system replacement
Competing tools like Radar and Earnix provide pricing engines, and platforms such as Taktile focus on decision rules. Swallow brings both together in one place and adds something unique. Every pricing model you create in Swallow can be distributed instantly through APIs, embeddable forms, chatbots, or even text and voice AI.
This means your models do not just sit in a system, they go straight into the hands of customers and partners across every channel. That combination of no-code control, full decision logic, and direct multi-channel distribution sets Swallow apart.
When pricing logic is buried in spreadsheets or application code, even small changes can take weeks. By moving pricing into Swallow, business users get speed and flexibility, while developers get a stable, governed system that’s easy to integrate. Everyone wins.
Read how both Rivr and Open have sped up ther pricing models using Swallow enabling them save time and make more money
Yes. You can build exclusions, referral, excesses and endorsements within your model so that you can write the best policies for your business
Swallow’s pricing is simple and scales with your growth. Pricing starts at £2,500 per month and scales based on the number of quotes processed and GWP. Each plan includes 100K of free quotes, and you only pay more as volumes of quotes rise above this
The start-up package is a discounted plan for insurers with under £10 million in gross written premium, designed to give new entrants an affordable way to get started
Yes. Swallow is free to try so you can explore the platform and see how it fits your workflow before committing. Click here to schedule a quick call for a demo and initial account set up
Swallow bridges the gap between actuaries and developers. Pricing teams can make and publish changes directly, while developers only need to focus on integration. This reduces bottlenecks and ensures both teams work more efficiently together
Yes. Swallow is designed to grow with you, from start-up insurers handling thousands of quotes to global players processing millions each month. Some of our customers already serve millions of quotes per month on price comparison websites, and Swallow delivers them with low latency and high concurrency. You can scale without ever needing to switch platforms
Swallow bridges the gap between actuaries and developers. Pricing teams can make and publish changes directly, while developers only need to focus on integration. This reduces bottlenecks and ensures both teams work more efficiently together
Swallow makes it easy to launch new insurance or financial products quickly. Instead of waiting months for IT releases, you can build, test, and publish a new pricing model in days. This helps you react faster to new opportunities and get products to market ahead of competitors
Yes. When regulations shift, pricing teams can adjust models in Swallow in minutes. With full version history and audit trails, you can demonstrate compliance instantly while keeping your pricing up to date.
One powerful use case is automated renewal campaigns. Instead of call centres manually phoning thousands of customers, Swallow’s voice AI can handle the workload at scale: making calls, asking questions, generating updated quotes in real time, and capturing responses, all while saving your company time and money
Absolutely, customers can ask a chatbot or voice agent for a quote ('What would my premium be if I add a second car?') and receive an answer instantly, powered by your live Swallow model, Policy documents and more
Yes. Swallow makes it simple to run controlled experiments by deploying two or more versions of a pricing model at the same time. You can route a share of quotes to each version, report sales and compare performance. Use the results to decide which model to roll out more widely. This gives you real-world evidence to back your pricing decisions
By embedding pricing forms directly into your website or app, you can give users instant, branded quotes without them ever leaving your site. Faster quoting = higher conversions
Whether it’s a form, an API, a chatbot, or a voice agent, Swallow always uses the same pricing model. That ensures customers get the same answer no matter where they interact with you
Definitely. Pricing teams can run 'what-if' tests on historical data, simulate portfolio impacts, and experiment with new rules before deploying them to customers
Read how both Rivr and Open have sped up ther pricing models using Swallow, enabling them to save time and make more money
Absolutely. You can add short-term discounts, loyalty rewards, or seasonal campaigns directly into your pricing models. Once the promotion ends, you can roll back to your previous model with a single click
Swallow lets you share pricing logic via APIs or embeddable forms, so partners and affiliates can quote instantly with your approved models. This makes it easy to grow distribution channels while keeping pricing consistent and controlled
Yes. Voice or chat AI agents, as well as forms, can suggest add-ons or upgrades during the quoting process. This helps increase average revenue per customer while keeping the experience seamless. Each Swallow project can be configured to modularly access more Swallow projects (i.e. windscreen cover & AA cover for motor insurance)
By giving pricing teams direct control, Swallow allows faster experimentation and testing of new ideas. Quotes are reported and analysis in real-time and at high volume. You can trial new models or discounts in days, gather results, and refine them before wider rollout
Swallow brings together everything you need in one place:
Data – Import, clean, enrich and version your pricing data
Build – Design pricing rules and logic with a visual editor or custom code where needed
Test – Run scenario tests, pivots, and 'what-if' analysis before going live
Governance – Version control, approvals, and audit trails for complete oversight
Publish – Deploy as APIs, embeddable forms, or conversational agents
You can create as many projects as you need. Each project can represent a product line, geography, or experiment, and all of them are managed side by side in Swallow. There are no fixed limits on the number of pricing models you can build - the platform is designed to scale with your business and grow as your pricing needs expand
Yes! You can drop in branded, interactive pricing forms for instant quotes. They look and feel like your own product while running entirely on your Swallow models.
Swallow supports scenario testing, pivot analysis, and impact testing. You can upload customer scenarios, compare outcomes, and check results before publishing, ensuring changes are safe and accurate.
Absolutely. Once your model is live, you can publish it directly into chatbots or voice AI agents. That means customers can get accurate, real-time quotes by simply asking questions; whether on your site, in an app, or over the phone.
AI can hallucinate quote questions or quotes prices or rules around quotes. Swallow provide unparalleled audibility, guide-rails and integration that is essential for any financial product that is being distributed via AI, helping you avoid hallucination issues
Swallow exposes your pricing models as secure, high-performance APIs. You only need to set this up once and then any changes can be publish instantly. As soon as you make changes in Swallow and hit publish, the updated pricing model is instantly live through the API. Your applications simply send customer data and receive results in real time, while Swallow handles the full pricing logic in the background.
This gives pricing teams complete control to update models whenever needed without waiting on developers or IT release cycles
Yes. Whether you’re quoting for hundreds or millions of customers, Swallow’s cloud infrastructure is designed for high-volume, low-latency pricing at scale
Swallow captures and analysis quotes in real-time. You can access quote data within the Swallow platform or access via CSVs, APIs and webhooks. It takes seconds to export the data you need to imporve your loss ratio and competivity
Yes. Every model change in Swallow is versioned and logged. If you need to revert to an earlier version, you can roll back instantly with a full audit trail of who made the change and why
Most teams begin by importing an existing spreadsheet model, generating a starting model with AI or building from scratch. From there, you can add data sources, test scenarios, and set up approvals. Our onboarding guides and team support means you don’t need to be technical to get moving. You can have a new product live via an API or embedded form within an hour
Many customers have their first models tested and running in production within a few days. For more complex pricing teams with multiple lines and integrations, it may take a week or two but is still far faster than traditional software or development cycles
Pricing professionals and actuaries can own the entire build-test-publish cycle without coding. However, we create integration s that developers love and will use day-to-day. We provide a necessary bridge between pricing professionals and developers as your business grows
Absolutely. Many teams start by importing their existing Excel models. Swallow turns them into governed, scalable pricing models that can be tested, versioned, and published as APIs or forms
Our team guides you through setup, from importing your first model to running tests and publishing. We provide training, documentation, and best practices so your pricing team can get confident quickly. We can even help implement your first model for you
Swallow exposes your models as secure REST APIs. You can call them directly from your apps, websites, or backend systems. We also support webhooks for real-time notifications and batch endpoints for large data loads
Yes! You can embed quote forms, connect to systems via APIs, or contextualise LLMs and AI Agents
Each time you publish a pricing model, Swallow creates a versioned API. You can continue to use a stable version in production while testing new versions in draft before publishing over when ready. All previous version stay live and accessible
Swallow is designed for real-time quoting at scale. API responses are low-latency with high concurrency, so your customers and partners get instant results, even under heavy loads
Yes. Your models can power conversational agents for both chat and voice AI. Developers can embed Swallow models via SDKs, APIs and contextualisation. We integrate directly with tools like Elevenlabs. We enable new quotes, amending quotes and recall of quotes all via AI without hallucination
All data is encrypted in transit and at rest. Swallow provides role-based permissions, audit logs, and complete version history. You’ll always know who made changes, when, and why.
Swallow is built with regulatory environments like GDPR in mind. You can export, delete, or audit data at any time. Full governance features mean you stay compliant without slowing down. We are ISO27001 certified.
We provide documentation, tutorials, and email support. Enterprise customers can access priority slack channels, , decidcated account executive, custom SLAs, and training tailored to their teams
A quick demo of the Swallow Platform
See just how easy it is to get going
Video description
Video description
Video description
Video description
Video description
Video description
Video description
Video description
Video description
Video description
Video description
Video description
Already a customer? We have detailed tutorials, documentation and support available on the platform. Simply log in and use the support hub.
LogInNot yet a user? Contact us to request access