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Swallow FAQs

What is Swallow?

Swallow is a no-code pricing platform built for insurance and financial products. It gives actuaries, pricing teams, and product owners full control to design, test, and launch insurance pricing models, without waiting on developers or long IT release cycles

Who is Swallow for?

Swallow is designed for anyone who owns pricing: actuaries, underwriters, pricing managers, and product leaders. Developers benefit too, with clean APIs and integrations that make pricing easy to plug into existing systems

How large are the businesses using Swallow today?

Swallow is trusted by both fast-growing insurers and large established players. Our biggest customer serves more than three million quotes every month through Swallow, and our largest client generates over one billion dollars in annual revenue. The platform is built to perform at this level of scale, giving you confidence that it can handle anything from early-stage growth to global enterprise demand

How does Swallow help modernise legacy systems?

Many insurers still rely on core systems where pricing changes are slow and complex. Swallow lets you move pricing logic out of those systems and manage it independently. Your legacy platform stays stable, while Swallow handles agile pricing updates, testing, and deployment. This means you get modern flexibility without the cost and disruption of a full system replacement

How is Swallow different from other pricing platforms?

Competing tools like Radar and Earnix provide pricing engines, and platforms such as Taktile focus on decision rules. Swallow brings both together in one place and adds something unique. Every pricing model you create in Swallow can be distributed instantly through APIs, embeddable forms, chatbots, or even text and voice AI.

This means your models do not just sit in a system, they go straight into the hands of customers and partners across every channel. That combination of no-code control, full decision logic, and direct multi-channel distribution sets Swallow apart.

Why separate pricing from code?

When pricing logic is buried in spreadsheets or application code, even small changes can take weeks. By moving pricing into Swallow, business users get speed and flexibility, while developers get a stable, governed system that’s easy to integrate. Everyone wins.

Read how both Rivr and Open have sped up ther pricing models using Swallow enabling them save time and make more money

Can Swallow handle decision rules?

Yes. You can build exclusions, referral, excesses and endorsements within your model so that you can write the best policies for your business

How is Swallow priced?

Swallow’s pricing is simple and scales with your growth. Pricing starts at £2,500 per month and scales based on the number of quotes processed and GWP. Each plan includes 100K of free quotes, and you only pay more as volumes of quotes rise above this

Is there a start-up discount?

The start-up package is a discounted plan for insurers with under £10 million in gross written premium, designed to give new entrants an affordable way to get started

Is there a free trial?

Yes. Swallow is free to try so you can explore the platform and see how it fits your workflow before committing. Click here to schedule a quick call for a demo and initial account set up

How does Swallow improve collaboration between pricing and tech teams?

Swallow bridges the gap between actuaries and developers. Pricing teams can make and publish changes directly, while developers only need to focus on integration. This reduces bottlenecks and ensures both teams work more efficiently together

Can Swallow scale with my business?

Yes. Swallow is designed to grow with you, from start-up insurers handling thousands of quotes to global players processing millions each month. Some of our customers already serve millions of quotes per month on price comparison websites, and Swallow delivers them with low latency and high concurrency. You can scale without ever needing to switch platforms

How does Swallow improve collaboration between pricing and tech teams?

Swallow bridges the gap between actuaries and developers. Pricing teams can make and publish changes directly, while developers only need to focus on integration. This reduces bottlenecks and ensures both teams work more efficiently together

How does Swallow support product launches?

Swallow makes it easy to launch new insurance or financial products quickly. Instead of waiting months for IT releases, you can build, test, and publish a new pricing model in days. This helps you react faster to new opportunities and get products to market ahead of competitors

Can Swallow help with regulatory changes?

Yes. When regulations shift, pricing teams can adjust models in Swallow in minutes. With full version history and audit trails, you can demonstrate compliance instantly while keeping your pricing up to date.

How can Swallow’s voice AI help with renewals?

One powerful use case is automated renewal campaigns. Instead of call centres manually phoning thousands of customers, Swallow’s voice AI can handle the workload at scale: making calls, asking questions, generating updated quotes in real time, and capturing responses, all while saving your company time and money

Can I use Swallow for conversational quoting?

Absolutely, customers can ask a chatbot or voice agent for a quote ('What would my premium be if I add a second car?') and receive an answer instantly, powered by your live Swallow model, Policy documents and more

Can I use Swallow for A/B testing?

Yes. Swallow makes it simple to run controlled experiments by deploying two or more versions of a pricing model at the same time. You can route a share of quotes to each version, report sales and compare performance. Use the results to decide which model to roll out more widely. This gives you real-world evidence to back your pricing decisions

How does Swallow help with embedded insurance?

By embedding pricing forms directly into your website or app, you can give users instant, branded quotes without them ever leaving your site. Faster quoting = higher conversions

What about consistency across channels?

Whether it’s a form, an API, a chatbot, or a voice agent, Swallow always uses the same pricing model. That ensures customers get the same answer no matter where they interact with you

Can Swallow support scenario analysis and back-testing?

Definitely. Pricing teams can run 'what-if' tests on historical data, simulate portfolio impacts, and experiment with new rules before deploying them to customers

How is Swallow helping your existing users?

Read how both Rivr and Open have sped up ther pricing models using Swallow, enabling them to save time and make more money

Can I run promotions or temporary discounts in Swallow?

Absolutely. You can add short-term discounts, loyalty rewards, or seasonal campaigns directly into your pricing models. Once the promotion ends, you can roll back to your previous model with a single click

How does Swallow help with partner distribution?

Swallow lets you share pricing logic via APIs or embeddable forms, so partners and affiliates can quote instantly with your approved models. This makes it easy to grow distribution channels while keeping pricing consistent and controlled

Can Swallow support cross-sell and upsell opportunities?

Yes. Voice or chat AI agents, as well as forms, can suggest add-ons or upgrades during the quoting process. This helps increase average revenue per customer while keeping the experience seamless. Each Swallow project can be configured to modularly access more Swallow projects (i.e. windscreen cover & AA cover for motor insurance)

How does Swallow help with innovation?

By giving pricing teams direct control, Swallow allows faster experimentation and testing of new ideas. Quotes are reported and analysis in real-time and at high volume. You can trial new models or discounts in days, gather results, and refine them before wider rollout

What are the core parts of the Swallow platform?

Swallow brings together everything you need in one place:
Data – Import, clean, enrich and version your pricing data
Build – Design pricing rules and logic with a visual editor or custom code where needed
Test – Run scenario tests, pivots, and 'what-if' analysis before going live
Governance – Version control, approvals, and audit trails for complete oversight
Publish – Deploy as APIs, embeddable forms, or conversational agents

How many projects or pricing models can I create in Swallow?

You can create as many projects as you need. Each project can represent a product line, geography, or experiment, and all of them are managed side by side in Swallow. There are no fixed limits on the number of pricing models you can build - the platform is designed to scale with your business and grow as your pricing needs expand

Can I embed Swallow forms into my website or app?

Yes! You can drop in branded, interactive pricing forms for instant quotes. They look and feel like your own product while running entirely on your Swallow models.

What kind of testing can I do in Swallow?

Swallow supports scenario testing, pivot analysis, and impact testing. You can upload customer scenarios, compare outcomes, and check results before publishing, ensuring changes are safe and accurate.

Does Swallow support AI-powered channels?

Absolutely. Once your model is live, you can publish it directly into chatbots or voice AI agents. That means customers can get accurate, real-time quotes by simply asking questions; whether on your site, in an app, or over the phone.

What do I need to consider when distributing products via AI?

AI can hallucinate quote questions or quotes prices or rules around quotes. Swallow provide unparalleled audibility, guide-rails and integration that is essential for any financial product that is being distributed via AI, helping you avoid hallucination issues

How do Swallow’s APIs work?

Swallow exposes your pricing models as secure, high-performance APIs. You only need to set this up once and then any changes can be publish instantly. As soon as you make changes in Swallow and hit publish, the updated pricing model is instantly live through the API. Your applications simply send customer data and receive results in real time, while Swallow handles the full pricing logic in the background.

This gives pricing teams complete control to update models whenever needed without waiting on developers or IT release cycles

Is Swallow scalable?

Yes. Whether you’re quoting for hundreds or millions of customers, Swallow’s cloud infrastructure is designed for high-volume, low-latency pricing at scale

How do I access quote data?

Swallow captures and analysis quotes in real-time. You can access quote data within the Swallow platform or access via CSVs, APIs and webhooks. It takes seconds to export the data you need to imporve your loss ratio and competivity

Can I roll back to a previous version of a model?

Yes. Every model change in Swallow is versioned and logged. If you need to revert to an earlier version, you can roll back instantly with a full audit trail of who made the change and why

How do I get started with Swallow?

Most teams begin by importing an existing spreadsheet model, generating a starting model with AI or building from scratch. From there, you can add data sources, test scenarios, and set up approvals. Our onboarding guides and team support means you don’t need to be technical to get moving. You can have a new product live via an API or embedded form within an hour

How long does it take to see results?

Many customers have their first models tested and running in production within a few days. For more complex pricing teams with multiple lines and integrations, it may take a week or two but is still far faster than traditional software or development cycles

Do I need developers to use Swallow?

Pricing professionals and actuaries can own the entire build-test-publish cycle without coding. However, we create integration s that developers love and will use day-to-day. We provide a necessary bridge between pricing professionals and developers as your business grows

Can I migrate my spreadsheet models into Swallow?

Absolutely. Many teams start by importing their existing Excel models. Swallow turns them into governed, scalable pricing models that can be tested, versioned, and published as APIs or forms

What support do I get during onboarding?

Our team guides you through setup, from importing your first model to running tests and publishing. We provide training, documentation, and best practices so your pricing team can get confident quickly. We can even help implement your first model for you

How do developers connect to Swallow?

Swallow exposes your models as secure REST APIs. You can call them directly from your apps, websites, or backend systems. We also support webhooks for real-time notifications and batch endpoints for large data loads

Can I embed Swallow in my existing systems?

Yes! You can embed quote forms, connect to systems via APIs, or contextualise LLMs and AI Agents

How does versioning work for APIs?

Each time you publish a pricing model, Swallow creates a versioned API. You can continue to use a stable version in production while testing new versions in draft before publishing over when ready. All previous version stay live and accessible

What’s the latency of Swallow’s APIs?

Swallow is designed for real-time quoting at scale. API responses are low-latency with high concurrency, so your customers and partners get instant results, even under heavy loads

Does Swallow support voice and chat AI?

Yes. Your models can power conversational agents for both chat and voice AI. Developers can embed Swallow models via SDKs, APIs and contextualisation. We integrate directly with tools like Elevenlabs. We enable new quotes, amending quotes and recall of quotes all via AI without hallucination

How is data secured?

All data is encrypted in transit and at rest. Swallow provides role-based permissions, audit logs, and complete version history. You’ll always know who made changes, when, and why.

What about compliance?

Swallow is built with regulatory environments like GDPR in mind. You can export, delete, or audit data at any time. Full governance features mean you stay compliant without slowing down. We are ISO27001 certified.

What support is available?

We provide documentation, tutorials, and email support. Enterprise customers can access priority slack channels, , decidcated account executive, custom SLAs, and training tailored to their teams

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